Rapid Prep
A full-service provider of surface preparation equipment for rent or purchase.
Rapid Prep was a long time client of Top Floor, but their website was becoming outdated and it was time for a redesign to stay ahead of their competitors. The client was looking to add some new features; live chat, and a streamlined Quote Request Cart. But most importantly, several pages were experiencing high bounce rates, and we saw an opportunity to build out some additional pages to increase SEO as well.
The Solution
The product detail pages are now much more robust, with downloads, product specifications, model side-by-side comparisons, and recommended products. Every page on the site has a call to action, or leads the user to other pages of the site to keep them moving, in an effort to lower bounce rates. For SEO purposes, the application pages were built out with keyword specific content, that advertise application related products and resource downloads.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!