Concept Seating
The designers and producers of chairs & stools that are incredibly durable and ergonomic that relieve back problems, and are designed for people who sit for several hours a day at their job.
Concept Seating came to Top Floor looking for a full site redesign. Their previous site was build on a custom CMS by another agency, which made it difficult to update. They were also looking for a more edgy and modern design.
The unique challenge of this project was that their products weren’t available for purchase on their site, because they are only attainable through their network of dealers and sales reps. Since the current site wasn’t eCommerce, they were manually configuring the product to quote it through a robustly built PDF form.
The Solution
The new edgy and modern design uses starkly contrasting black and dark grey against white, with bold pops of red. We built their site on WordPress with WooCommerce, so that it will be easy for the client to update and maintain moving forward. Now, when the dealer logs into the site, it will become eCommerce, where the dealer can then configure the chair on the product detail page, in order to provide the customer with an actual price. Furthermore, a non-dealer can now Request A Quote on their site and then be contacted by a dealer, which wasn’t an option before.
The content on the site was reworked to be more SEO rich, especially on the Market pages, which also received all new high-res imagery. When searching for a chair or stool, the product card now highlights important features of the seat that help to set each option apart. Lastly, incorporating logos of the big name companies that use their chairs builds trust in their products and brand recognition.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!