Super Products
The leading manufacturer of truck-mounted vacuum equipment, with a network of sales representatives that sell directly to contractors and to dealers for municipalities.
Super Products is a long-time client of Top Floor, and they were looking to revamp their site to be more modern, and enhance it with some new features. They really wanted to focus on rental equipment - the biggest sector of their business, and make their request form more robust, and connected with Sales Force. The old rep locator was ineffective, so this is where they wanted to focus the majority of functionality enhancements on. Overall, they wanted their web presence to have more of a “wow” factor in terms of design, and a “cool” factor in terms of capabilities.
The Solution
The new design features large, high res photography of their equipment, along with bold pops of red, and high contrasts of really dark grey and white to give a dramatic overall look and feel to the site! Their product detail pages got a visual restructuring as well, to better organize their content, and get the specification information out of the previous tabbed set-up. Now when the user wants to Rent or Buy a truck they are taken to the request page, but with dependencies, in order to cater the form fields to what they are looking for.
The rep locator had the biggest functionality overhaul. Now the user is able to search for a dealer or rep based on their location, and what they are looking for, through a series of steps. In the end they are shown the results on a Google map, with pin points, and location/dealer information to contact them.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!