eAchieve Academy

A tuition free k-12 online public charter school for Wisconsin residents staffed with local Waukesha teachers who write their own curriculums.

eAchieve came to Top Floor because they were noticing a decrease in enrollment form submissions and SEO leads had been falling off substantially. In addition, they felt it was time to refresh the look and feel of their site. One of the biggest challenges for online schools, is educating parents that this alternative option exists and changing the negative perception around online education.

The previous website had its own set of challenges. The navigation was clunky, and the amount of content on the site was overwhelming. Their previous agency focused more on quantity over quality as a solution to SEO, by creating over 1,200 unnecessary pages. Once the user got to the enrollment form, it was another set of challenges for them to understand what forms they needed, per their unique situation, in order to enroll.

The Solution

A complete restructuring and reorganizing of the site’s navigation, along with combining and eliminating a multitude of content pages, or repurposing some of them to create blog articles, vastly improved the UX of the site by reducing the number of clicks to get to the information the user needs. Then, focusing in on the resulting pages to streamline the content, yet keeping it SEO rich, made each page more digestible, by adding visual components, images, icons, fun interactive elements, and animations to break up the content.

To build excitement and validation around online schooling, we highlighted testimonials, and success stories from parents, teachers, students and graduates throughout the site. By explaining what eAchieve is upfront, pointing out the benefits and other factors that make them unique, and addressing the type of student’s needs it’s meant for, brought greater awareness to parents considering an alternative to traditional schooling.

The biggest improvement to this site was the enrollment form, that now incorporates an intricate mapping of dependent fields that lead the user to 1 off 11 unique thank you pages, providing them with the relevant paperwork needed to enroll, based on that student’s previous schooling situation.