Gondola Train
Providing shelf moving equipment designed to lift a wide range of heavy objects such as retail shelving and store fixtures.
Gondola Train came to Top Floor with the goal of marketing their products on a global scale, but realized that they needed to have a more effective web presence in order to do so. Their users had trouble figuring out the best moving system needed for the job, and were confused by the organization of information on their products and accessories. Their pages were very text heavy, rather than visually appealing, which was resulting in high bounce rates and low conversions.
The Solution
All the content they needed was already there, but the organization and flow of it needed improvement. The complete redesign of the product pages was essential to break up the content into digestible sections. Additional product images were taken for each part that makes up the moving system, so that it was easier to understand how it all worked together. The ‘What Are You Moving?’ pages are now clear about what systems to use for the job, and supported by customer testimonials.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!