C³ Corporation
An engineering company that designs and manufactures automation machinery for the foam and mattress industry.
C³ came to Top Floor in need of an entire website redesign. Some of the issues they were facing with their current site was that their content was too buried, and the organization of it was inconsistent. They wanted their key pages to be more educational by providing more relevant content to their users. Additionally, it was important with the new site, that they build a more personal connection to the company through their employees and the work they do.
The Solution
The new website is now geared toward 3 different user groups - those that have a machine and are looking to automate, those that would like to invest in a machine and want to learn more, and those seeking support services. The key pages offer relevant content such as videos, and related blog posts. The improved organization of the product pages highlight the machine’s features, benefits, and promote add-ons. Then to form the connection between the company and its users, the employees behind the machines are highlighted, along with written and video testimonials.
Take a look through the full website
Not responsible for any changes the client made to the website post-launch!